Australian 'Plain Pack' Law on Cigarettes

by Tiffanie Pfrang on 02/11/2013 | 2 Minute Read

Editorial photograph

As of December 1st 2012, Australia leads the world on the war against Tobacco by becoming the first Country in the world to enforce a ‘Plain Packaging’ law on Cigarettes, stripping off all brand logos, colors and any brand related graphics. 

 

 

Cigarettes, regardless of the brand, will come in a dark olive box with a large health warning printed on front such as “Smoking Harms Babies”, “Smoking Causes Blindness”, “Smoking Causes Throat Mouth and Throat Cancer” The warnings are also accompanied by graphic images of ill babies, a large eye ball, a mouth with cancerous sores and rotting teeth, a sick child in a hospital etc. The brand name will now be printed on the bottom under the photo in a generic typeface. 

Editorial photograph

Editorial photograph

Editorial photograph

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