Stocks Taylor Benson
by Diane Lindquist on 12/09/2013 | 3 Minute Read
Hitting the milestone of 25 years, Stocks Taylor Benson celebrates by creating a special edition gift with their clients.
To commemorate this event, Stocks Taylor Benson thought to create a presentation box set containing Glenfarclas 25 year old single malt whisky and a drop of complementing Cairngorms Well still water. Each box is hand-numbered, 1-250.
Stocks Taylor Benson goes into detail about the design and the contents of the box set:
Labelled as ‘Dram Good Design’ and ‘Well Clever Ideas since 1988’ – using crafted typography, printed using black ink, orange foils and heavy indents onto natural white paper – the bottles are displayed in an unexpected bright orange fabric, true to the company’s branding. The packaging itself is hand finished, with a rigid lid wrapped in a distinctive orange-foiled, brown, uncoated paper and a box wrapped in a premium, silver-foiled, rich black, textured paper. Once the box is opened the recipient is invited to share in a wee toast, “Here’s tae 25 years of spirited graphic design”, foiled onto a heavyweight board flap that hides the contents and builds the sense of anticipation.
Another neat gift accompanied within the box is a literary piece entitled "Aged for 25 Years," which tells the history of the company.
The typography of the package was also carefully thought through.
The typography has been crafted with subtle details to both engage and inspire the audience. Woodcut illustrations, with a beautifully simple style, further add to the heritage and sense of tradition that’s appropriate for a vintage whisky. A considered use of the typeface Avenir, designed by Adrian Frutiger in the same year, 1988, is a lovely detail and adds a very subtle connection to when the studio was established. A selection of Antalis supplied Arjowiggins Keaykolour papers and boards – 100% Recycled Hazel, Original Jet Black, reKreate Nightfall and Original Snow White – have been used to create a naturally textured and crafted feel.
Designed by Stocks Taylor Benson, Leicestershire