Before & After: Strongbow Cider
by Tiffanie Pfrang on 12/04/2013 | 2 Minute Read
Designed by The Collective, Australia’s favorite cider Strongbow, has launched a new look pack design. "The newly refreshed packaging has been crafted to bring to life the Strongbow essence of relaxed simplicity. Featuring a bold wood-cut style tree illustration, the label has a printed wood grain finish to reinforce the cider’s origins in the orchard. The natural coloring of the labels give an earthy feel and complements the refreshing cues of the green glass bottle color.
Each Strongbow variant features the new logo represented in a color to differentiate between the flavors. The colors across the range are natural and down to earth, and connected in tone to the former variant colors."
Designed by The Collective, Australia