“In a culture increasingly plagued by matters of health and well being, there are a plethora of new brands that are looking to help consumers optimize their health. Perceptions of the body are shifting and steering new directions for brands and culture as a whole. As these brands proliferate, we’re noticing two different fields of thought when it comes to brand design. Some brands are sticking with an age-old earnest visual language, while others are setting the pace by talking about health and wellness in new ways. (This is especially true in the land of organic.) So which field of thought is more effective?”
Hamish Campbell,Creative Director of Pearlfisher New York, gives his input on the new culture of “organic” or health and wellness packaging.
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