The Blend by Fred Segal
by Jessica Sanchez on 12/02/2013 | 3 Minute Read
"Introducing The Blend By Fred Segal
Legendary Santa Monica Store Brings 30 Years of Experience Creating Bespoke Fragrances to One-of-a-Kind Custom Fragrance Blending Kit Launching Holiday 2013.
SANTA MONICA, CA and NEW YORK -- For more than 30 years, iconic Los Angeles retailer Fred Segal has been creating bespoke fragrances for celebrities, royals and trendsetters alike. These recipes, kept secret under lock and key, have been custom-blended by fragrance experts at the store’s Santa Monica location. Now, with the launch of The Blend by Fred Segal, a one-of-a-kind blending kit of pure perfume oils, anyone can take the personalized fragrance experience home."
"This specially curated fragrance oil kit contains 10 elegant rollerballs, each featuring a different base note that can either be worn alone or mixed together to create thousands of unique scents. With The Blend, fragrances can be adjusted based on your mood and activities—whether you’re headed to the beach or a night out on the town with friends.
“After years of creating custom-blended fragrances for elite clientele, we’ve taken our knowledge and expertise and developed a way for women to recreate the concept on their own,” said Elena Severin, National Brand Director of The Blend by Fred Segal, who has spent the past 13 years creating bespoke fragrances at Fred Segal Santa Monica. “With The Blend, we are offering an accessible luxury that allows consumers to enjoy a personalized fragrance experience at home.”
Each bottle, made of custom Italian glass, is small enough to drop your favorite few in a purse or take on a trip. The kit is packaged in a trifold carrying case and includes a modern display stand and a guide to creating signature scents, complete with step-by-step “recipe” cards. The featured recipes are merely suggestions—half the fun of this set is experimenting with the layering of oils to create endless fragrance combinations and discover a new scent that may become your signature.
The Blend launches in November 2013 with a retail price of $150.00 USD and will be sold at Fred Segal, SpaceNK freestanding stores, Bloomingdale’s SpaceNK stores, SpaceNK online and at www.theblendfragrance.com."
Includes 10 distinct scents (color-coded by fragrance families) that can be worn alone or blended together to create thousands of beautiful custom blends. The kit includes a sturdy, chic, clear stand that makes it easy to display and organize your fragrances.
The foam-lined travel case allows you to take your set of 10 with you—safely and securely—wherever you go.