Fortnum & Mason Tea: Classic World Tea

by Tiffanie Pfrang on 12/19/2013 | 2 Minute Read

Fortnum & Mason, famous for their range of fine teas wished to introduce a premium range of selected fine and rare teas. The brief for Windette Associate was to create a concept that would draw on over 300 years of heritage with a strong appeal to international markets with a new iconic caddy shape. 

  

 

"The new caddy was produced in a number of sizes including the large display caddies from which the loose tea is served. The retail consumer sized caddies were also required to become a ‘collectable’ and can be refilled. 

 

 

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