Fortnum & Mason Tea: Classic World Tea
by Tiffanie Pfrang on 12/19/2013 | 2 Minute Read
Fortnum & Mason, famous for their range of fine teas wished to introduce a premium range of selected fine and rare teas. The brief for Windette Associate was to create a concept that would draw on over 300 years of heritage with a strong appeal to international markets with a new iconic caddy shape.
"The new caddy was produced in a number of sizes including the large display caddies from which the loose tea is served. The retail consumer sized caddies were also required to become a ‘collectable’ and can be refilled.