Just in time for the holidays, internationally known design firm, Duffy & Partners, has released the new brand language and packaging system for Hallmark. The design is collaboration between Hallmark’s in-house design team and Duffy & Partners.
“With a new brand expression and tagline in hand, Life Is A Special Occasion, Hallmark turned to Duffy to help interpret the new visual expression into a packaging solution. The new positioning moves Hallmark from participating only in those hallowed moments of holidays, weddings and funerals to celebrating every day moments.
