Coca Cola's Chill Activated Can and Sixer
by Diane Lindquist on 11/05/2013 | 2 Minute Read
Coca-Cola just released two new packaging projects at the 2013 NACS Show - The Chill Activated Can and Sixer.
The Chill Activated Can allows the consumer to see how cold their Coca-Cola is by displaying a graphic of ice cubes when chilled. The Sixer box saves the consumer space by storing vertically or horizontally in their fridge. Two great innovative packages for Coca-Cola fanatics!
Designed by Coca-Cola Company
Coca Chill Activated Can
"The 16 fl.-oz. aluminum can of Coca-Cola is printed with special thermochromatic ink that reacts to temperature by changing color. When the can is at an ambient temperature, the thermochromatic ink blends into the package, displaying a white contour cup glass with a red Coca-Cola logo. Yet, when the can is chilled to 46 degrees, the ink changes color to reveal special graphics, displaying three blue-colored ice cubes. The packaging’s irresistible cold cues drive a visceral response to the Company’s flagship brand, providing a compelling invitation to consumers to enjoy the “ice-cold Coca-Cola” experience."
"This 6-pack 12 fl.-oz. can package saves space (in a fridge), stores vertically or horizontally and is portable, easy to carry and great for those on the go. Attributes appeal to variety seekers and those living in small households. Available for Coca-Cola, Diet Coke, Coca-Cola Zero, Cherry Coke, Sprite, Fanta Orange, Fanta Strawberry, Barq’s Root Beer, Mello Yello, Seagram’s Ginger Ale and FUZE Iced Tea Lemon."
The GRO Agency