Maks Arbuzov creates this Honey concept packaging following his design philosophy that natural forms are the best way to showcase the “naturalness” of a product. In the case of Honey, Arbuzov borrows the hexagonal wax cells found in beehives to show the naturalness of honey.
“Feel The Nature, Feel The Form!” is Arbuzov’s catchphase for Honey. “Natural forms [are] the best way to show the naturalness of the product. You need to have only [that form] to understand what is inside the package. Honey must look like honey. That is why this package is so simple and clean. You have to enjoy the smell and taste of Honey. Nothing more should not bother you.”
Arbuzov’s design is simple yet clever. By using the honeycomb shape, there is no mistaking what is being sold. The design also allows the bottles to be stacked to create a large honeycomb structure.
Designed by Maks Arbuzov, Moscow
