Spruce Tip Stout

by Jessica Sanchez on 11/21/2013 | 2 Minute Read

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Spruce Tip Stout is definitely a unique representation of a label design. The design is an embrioded patch like label and is something I've never seen before. The idea is to represent the craft beer drinkers with a  craft like design. View more of this design after the jump!

 

 

"Five West Coast craft brewers teamed up to create a collaboration beer that required a packaging solution that not only celebrated craft and teamwork – but also saluted the craft beer drinkers bold enough to give it a try. Spruce Tip Stout, made with real Spruce tips, was brewed to celebrate BC Craft Beer Month by R&B Brewing, Brassneck Brewery, Red Truck Brewing, Main Street Brewing, and 33 Acres Brewing – all British Columbian breweries that call the Brewery Creek District of Vancouver home.

St. Bernadine embraced the challenge by creating a removable embroidered badge for the primary label. Evoking the spirit of collaboration and West Coast camaraderie, the removable patch delivers the ultimate in “badge marketing,” letting craft beer lovers earn their craft badge and letting them peel off the collectible memento of BC Craft Month.

Spruce Tip Stout is a Limited Edition beer, available in draught and 650 ml bottles at craft beer supporting establishments."

 

Agency:Saint Bernadine Mission Communications Inc., Canada

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