Olaf

by Diane Lindquist on 11/21/2013 | 1 Minute Read

Editorial photograph

Founded by Italian, American and Mexican producers and investors, Olivarera Italo-Mexicana acquired a 5,600 acre field in the southeast of Mexicali, Baja California, the most viable region to establish an olive plantation in Mexico.

Intended for healthy home-cooked family meals, Olaf is Olivarera Italo-Mexicana's flagship brand of cold-pressed, 100% extra-virgin olive oil. Anagrama had the opportunity to design their packaging.

"The naming came from research on the etymological origins of the word 'olive' and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them."

 

 

Designed by Anagrama, Mexico Distrito Federal, Mexico

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