Malba Joven for Museum of Latinoamerican Art of Buenos Aires

Designed by  empatía Studio, the mission of “Malba Joven” (Young Malba) membership was to promote the Museum of Latinoamerican Art of Buenos Aires (MALBA)’s activities, to support the collection and enjoy exclusive benefits including special events and unlimited free entry to exhibitions. Be part of something. Be part of Malba Joven. They created a unified branding and packaging using Halvetica to get the word out.