Leave it to the world’s most precious single malt whisky to translate the beauty of photography into its bottle design. For the fourth edition of its award-winning Masters of Photography series, The Macallan teamed up with the most influential living photographer, Elliott Erwitt, to capture the spirit of Scotland. His resulting work, ‘Great Scottish Adventure,’ was just released as a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during his trip.
“You choose a frame and then wait until the right time for something magical to come along and fill it. I realised while working on this project that this is exactly the way Bob, the Whisky Maker, works when creating The Macallan. He envisages how he wants a particular whisky to taste, selects the perfect cask to create it, and then he waits! Timing is everything”
