“From the logo to the shape of the chocolate, ARC’S updates the classic Belgian chocolate brand, Louis Bonnet.
There are challenges when modernizing a classic brand like Louis Bonnet. The Belgian chocolate company started in 1935 with Louis Bonnet handmaking chocolates for a tea-room he had opened with his wife in Bruges. So when asked to rebrand a company with so much history, ARC’S took calculated steps.”
