Westward Malt Whiskey
by Jessica Sanchez on 11/01/2013 | 2 Minute Read
A modern design for a rare whiskey. Westward Whiskey's design really showcases the idea of premium whiskey with its label design and color scheme. I love the usage simplicity and straightforward design, a very well executed design by Namesake.
"Westward Whiskey is a very small bottling of rare and original American malt whiskey, distilled and bottled by House Spirits Distillery in Portland, Oregon. Made from 100% malted barley grown in the Pacific Northwest, Westward is fermented with ale yeast for exceptional character, and double pot distilled and matured in two-char American oak barrels.
The visual language was designed to reflect Westward's original take on a traditional and well-respected spirit, and to further establish Westward as a premier offering. Each element of the label was developed with this focus in mind. The branding salutes Westward's exploratory approach to making whiskey while the smaller sized bottle emphasizes the specialty of the spirit in hand. Details like beveled embossing, black and gold foil, and a wax seal closure were used to encourage the tactile experience of enjoying whiskey.
Branding and Label Designed By: Namesake, Portland Oregon