“Smets concept store – a city in its own: Fashion, design and beauty (+ a restaurant and a bar) brought together in a 4,500 sqm luxury space.
The communication system is built on a solid strategic approach, with Smets typeface and icons, specially designed for the shop. Signage system (from basement parkings to restaurant) is made of lazer cut synthetic letters, directly mounted on concrete walls. Bright and colourfull paints were used for parking spaces, bringing shop experience at that level as well. The identity system is implemented in all european SMETS stores.”
