Angelic Bakehouse recently gave Shine United the tasked to revamp their branding and packaging. Angelic Bakehouse name reflects the purity of the ingredients used and processes applied when making every product. From a new logo and packaging to digital and social design, the entire brand presence is an honest manifestation of the product itself — wholesome and pure. And where the category is over-run with old-fashioned hearth and oven-related design, Shine United took a fresh approach.
“Angelic Bakehouse has been in the bread making business for more than 40 years. Founded in 1969 by the Cyrus family in Waukesha, Wisconsin, the company was originally named Cybros. Believing that bread should be nutritious, delicious, and made from Mother Nature’s finest ingredients, the family was among the first champions of sprouted grains. In 2009, the company was purchased by Jenny and James Marino. So how did a stay-at-home mom with a marketing background and two daughters and a finance guy come to own a bread company? The answer is simple. They fell in love with the bread after just one bite. Wanting a name that perfectly reflects their company, its products, and what they’re passionate about, Cybros became Angelic Bakehouse in 2013. Both meaningful and memorable, it’s a name that represents the purity, goodness, and quality of all their products and every ingredient that goes into them.”
Designed by Shine United, Madison, WI, USA
Before & After: Logo
Before: The Sprouted Bakehouse's Packaging
After: Angelic Bakehouse
