Marx Design in collaboration with Running With Scissors recently brought back and redesign F. Whitlock & Sons sauce bottle packaging.
“When Whitlock’s first started, over 100 years ago, Fred was the brand, and sometime in the last century he disappeared from the label. He was a real man, beard down to his chest (before it was fashionably ironic) his name deserves to be resurrected and so too, his values. By putting Fred back in the logo we add a real and emotive aspect to the brand, something that it was lacking.
