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Corona Day of the Dead

by Jessica Sanchez on 10/30/2013 | 2 Minute Read

Editorial photograph

Despite the melancholy name, Dia de Los Muertos (Day of the Dead) is actually a salute to life. What better way to celebrate than with this limited edition Corona Can? A bright and vibrant can design with a prominent sugar skull illustration beautifully displayed on the front. View more of these limited edition cans after the jump!

 

 

"Mexican brewery Corona is celebrating this years Day of the Dead with a limited edition can. The cans are inspired by traditional Mexican sugar skull designs which were designed by Zulu Alpha Kilo.

“Despite the melancholy name, Day of the Dead is actually a salute to life, said Shane Ogilvie, executive creative director at Zulu. The artwork is meant to reflect that message, as well as continue the theme of the campaign.”

Day of the Dead is a Mexican holiday which takes place every year on November 1st and 2nd.. The day focuses on celebrating the lives of friends and family members who have past away, which traditionally includes honouring the dead with sugar skulls, flowers and food."

Source: CreativeRoots

 

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