Waitrose - Chilled Range
by Jessica Sanchez on 10/03/2013 | 2 Minute Read
Big Fish has designed many projects for Waitrose and it never disappoints. This line of Chilled items while all different represent a wonderfully unified collection, all showcasing large and beautiful photography of food on the package that would make anyone want to grab them off the chilled aisle! Click below to view more images from Big Fish for Waitrose!
"We have done a large number of projects for Waitrose most of which have been in their chilled ranges. We started by creating a range for their ready-to-cook offer which we called EASY to cook and positioned as “convenience without compromise.” This was highly successful and led to a lot more work. We design and shoot all the Waitrose work in our studio.
Over the years we have designed and produced over 450 packaging pieces for Waitrose including their Indian, Mexican, Italian and European ranges. We were also responsible for developing a large amount of their chilled and frozen desserts packaging."
Designed By: Big Fish, London England