by Diane Lindquist on 10/03/2013 | 2 Minute Read
Situated on top of a mountain in the Swartland and recently released its first vintage, Porseleinberg. A beautiful letterpress label was created to express the vintage taste, designed by Fanakalo.
"This wine is one of the most anticipated releases of all the new wine releases in South Africa this year, even though we designed the label two years ago. The aim was to design a premium wine that is both ‘green’ and unique. We proposed a wine label that that made use of the absolute minimum amount of printing. Letterpress printing has the smallest carbon footprint of all printing methods, so the owners of the farm decided to buy their own 1940’s Heidelberg printer, and the winemaker took on the position of printer himself. It took a year to get the letterpress machine restored and up and running on the mountain, and another year for the wine to mature. The name Porseleinberg translates to Porcelain Mountain and the fragile white label draws its inspiration from porcelain, whilst the motifs on the neck and the blue colour on the back is derived from Delft tiles, which were a popular feature in historical Cape Dutch homes."
Designed by Fanakalo, Stellenbosch, South Africa
Dieline Media & PRINT Magazine
The GRO Agency