Andrew Seppelt Wines

by Diane Lindquist on 10/28/2013 | 2 Minute Read

Editorial photograph

CJ Rhodes designs the labels for a line of Primitivo wine for Andrew Seppelt Wines.

Andrew Seppelt is a winemaker from Barossa Valley, Australia. Seppelt had never seen a Primitivo vine prior to receiving Primitivo Di Goia seeds. When Seppelt aquired a rare clone of Primitivo Di Goia, he relied on his years as a grower and the theory that it was the same as a Zinfandel, to produce a batch of Primitivo wine.

When discovering that Primitivo grapes were not the same as a Zinfandel, Seppelt sought to bring out the natural sweetness from the fruit.

"Bright blue fruit aromatics and a long fresh palate is a good start, but when I learned the finer skills of extended maceration the stuff came alive. I reckon it’s pretty magic. Finding the sweet spot of ripeness sees a lot of puckered up little berries which makes sugar measurement irrelevant to the flavours, but fortunately this chap’s settled on a respectable 14% alcohol."

With such sophisticated tasting notes, the packaging needed to reflect that. The labels designed by CJ Rhodes is an update on a classic design. The color palate is mute and dark. Rhodes modernizes the label by using a sans serif font and only uses script on the word "wines." Script font is often used to accent and emphasize words and by using script on "wines," Rhodes subtly emphasizes the craft and history behind winemaking.

 

 

 

Designed by CJ Rhodes, Melbourne

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