Student: Hewlett Packard - N°564

by Diane Lindquist on 10/24/2013 | 2 Minute Read

Editorial photograph

We've all been there. The printer ink runs out, you go to the local office supply store, and you step out with a fresh cartridge but also the feeling of being ripped off. In this simply designed self-initiated brief by Celeste Watson, she aims to resolve the current discrepancy between the price of household printer ink and its packaging.

It's rather tongue-in-cheek commenting on the current discrepancy between the price of the product and its packaging. Printer cartridges are marketed as a household necessity in non-imitidating packaging although to product itself is almost double the cost of Chanel N°5. I wanted to highlight the irony or even trickery at play through packaging design. This self-initiated brief is an attempt to pull back the curtains on a global company that take advantage of many consumers that rely on their product.

Watson compares the price of perfume and printer ink to help illustrate her arguement. So using the easily adaptable Chanel N°5 packaging as a model, Watson creates four boxes for each CMYK color. The panel designs are true to Chanel N°5's model and is very formal in appearance, but if you take a closer look at the "ingredients" panel, it becomes a different story. Here is where Watson takes liberty in expressing her true thoughts about the household printer ink brand.




Designed by Celeste Watson, The Royal Melbourne Institute of Technology (RMIT), Melbourne

Editorial photograph Editorial photograph Editorial photograph Editorial photograph 

You may also like