“Sephora recently refreshed their Beauty Insider loyalty program with a new membership tier, VIB Rouge, for their highest level of clients. To welcome top national fashion editors to VIB Rouge, Hub Strategy created giant, personalized invitations in Sephora colors.
On the front of each sleek, black, 16”x24” envelope, is the recipient’s name hand-written in red calligraphy. The interior is a flood of soft-touch Rouge red, with each press kit item nicely stowed within custom wells. Included was a VIB Rouge welcome package, a full-sized BITE lipstick in a custom Rouge red shade, Sephora-branded iPhone cases and earbuds, and a limited edition set of numbered prints signed by the artist Lovisa Burfitt. The press release itself was loaded onto a glossy black USB drive in the shape of a key. A personal welcome letter from Sephora was laid on top.”
‘Knowing that these editors get bombarded constantly with press kits and schwag, it was important we created something that would be hard to ignore – A beautifully crafted, giant invitation seemed like a fun solution that begged to be opened right away.”
