Marcel Christ: Johnnie Walker
by Tiffanie Pfrang on 10/02/2013 | 2 Minute Read
In the fiercely competitive world of whisky, gift packs are crucial. Diageo’s Johnnie Walker brand was renowned for being progressive but it’s gifting needed to live up to these values so Marcel Christ and Design Bridge were asked to create limited edition gift packaging to boost sales and visibility with global appeal.
“Our collaboration with the client team and inspirational photographer, Marcel Christ gave us the chance to create stunning, evocative images. The result is contemporary, youthful and striking and ventures outside the brand’s and the category’s norm. We’ve created gift packaging that captures the ultimate expression of the liquid’s bold flavour explosion and delivers texture and form. The big bold flavours are presented in a progressive way. Our collaborative design prompted increased orders by market of 47% on the previous year. With no increase in production costs and greater recyclability, it’s no surprise that this is the brand’s most taken-up gifting to date.”