Gabe is a gourmet pastry shop that began as a small home based bakery in México whose branding and packaging was revamped by Firmalt.
Although they have grown in size, they have never lost that home-baked touch in all of their delicacies. The desserts are decorated beautifully and are the real center of attention, and because of this it was important for the packaging to be visually light so as to not distract from the products. The result is a simple, elegant design that compliments the desserts perfectly. The textures on the packaging are inspired by the origins of the pastry shop, which is at home in the kitchen. The light touch of Rhodamine Red on top of the boxes gives a beautiful contrast that guides the eye to the exquisite baked goods.
