Before & After: Sundia

by Diane Lindquist on 10/11/2013 | 2 Minute Read

"CBA Brand Engine immersed ourselves into the Sundia business to uncover their passion and unique story, gathering insights from the founders, brokers, retailers and consumers. Our vision for the brand focused on a key insight that had been the foundation for the brand, yet forgotten over time – real fruit, deliciously easy. To bring the story of the brand to life CBA redefined the brand hierarchy and messaging strategy, elevating the Truefruit product name as the lead brand communication."



"Our bold, breakthough design of vibrant fruit-inspired stripes, detailed illustrations of cut fresh fruit and a straightforward approach to the Truefruit brandmark captured the delightful personality and passion of the brand, while proudly differentiating on the shelf. Key nutritional health benefits were highlighted on the side to be easily read at a glance.

CBA Brand Engine continued the brand transformation beyond the package, extending the new brand language to Sundia corporate communications including business collateral and the website."

Designed by CBA Brand Engine, Global

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