Chivas Regal - Made For Gentlemen
by Richard Baird on 01/07/2013 | 2 Minute Read
Chivas Regal packaging created by NB Studio.
"After 2 successful limited edition Gift Tins, NB were asked to develop a strategic theme that had longevity for future Chivas 12 collaborations. Inspired by the Chivas strapline ‘Live with Chivalry’, we worked together to develop the ‘Made For Gentlemen’ concept. Grenson shoemaker, Tim Little, is the first featured craftsman in the series."
"The tin features a stylish deconstruction of a handmade brogue, the modern gentleman’s wardrobe staple, and the highest quality embossing techniques. Supporting items from the Made For Gentlemen universe take a refreshing editorial approach, inspired by publications such as Mr Porter. This is a product for a truly global market, available in over sixty markets, and orders for the Chivas 12 Made for Gentlemen tin have already exceeded two million units, making it one of the brands most successful limited editions. The tin also scooped the top prize at the 2012 ‘Can of The Year’ awards.
James Slack, Global Brand Director for Chivas Regal, said: “We’re proud to have won many awards for the quality of our whiskies over the years and we’re delighted to have now been recognized by design industry experts for the quality and innovative style of our packaging.
“The Made For Gentlemen by Tim Little collaboration has really resonated with our customers resulting it being one of our most successful limited editions to date, so this award is further icing on the cake for all the team here at Chivas Regal.”
Collaborators: Tim Little, Virojanglor & Matt Stuart."