Bun Mee

by Jessica Sanchez on 01/16/2013 | 2 Minute Read

Editorial photograph

MINE™ created wonderful branding and packaging design for Bun Mee, a Vietnemese inpired sandwich shop. The goal was too move the tasty popular sandwich out of Chinatown and onto Main Street. 

 

 

 

"We are a gourmet Vietnamese-inspired sandwich shop that seeks to move this popular street food item out of the alleyways of Chinatown and onto Main Street. Although bánh mì is the only sandwich to come out of Asia, it is still relatively unknown by mainstream Americans. We see our role as educators and innovators of this food item. We want to make our food accessible, fun and—most of all—delicious. Everything we serve is fresh and prepared in-house, using recipes that belong to my Vietnamese mother in collaboration with distinguished San Francisco chefs from the Culinary Edge. We pay careful attention to sourcing high-quality ingredients locally, whenever possible. We want to serve good food with heart. We hope to build a brand that is synonymous with gourmet bánh mì sandwiches."

Design Firm: MINE™ , San Francisco 

Creative director and designer: Christopher SimmonsDesigner: Nathan SharpDesigner: Justin HolbrookInterior architecture: Abueg Morris ArchitectsHand-lettered signage: New BohemiaInterior signage production: DPI

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