Concept: The Big Brand Theory

by Tiffanie Pfrang on 01/15/2013 | 2 Minute Read

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Designer Ewan Yap, from Kuala Lumpur, Malaysia explore the principle of "BIG BRANG THEORY"; cropping out each brand's identity as much as possible while maintaining it's integrity. How many of these brands can you name without looking further down for the answers below?

 

 

 

"Creating a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value"

Design by Ewan Yap, Kuala Lumpur

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Editorial photograph

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Editorial photograph

Editorial photograph

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Editorial photograph

Editorial photograph

Editorial photograph

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