Be

by Gina Angie on 09/24/2012 | 1 Minute Read

Editorial photograph

New sub-brand by Berri, Australia's largest Juice company.

"The juice is very low in natural sugar, and as a result 'Be' is firmly targeting women or 40 plus years who have fallen out of the juice category, because of worries around daily calorie intake.

The visual identity for this brand is driven around a contemporary expression of innocence and purity, combined with a feminine elegance.The design emits simplicity, confidence and of course a 'stylised' natural beauty.

Beauty is at the heart of this offer, and it was only natural that the cosmetics category should provide some key influences. To this end we have added a pearlised effect on the shrink sleeve itself to further drive the association."

 

Designed by Barker Gray

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