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Coca Cola Sleeks

by Gina Angie on 09/19/2012 | 1 Minute Read

Editorial photograph

Can designs promoting the famous festivities of Catalan.

"The brand design agency of Publicis Groupe, has created a memorable collectible series of Coca Cola Sleeks for sale in Out of Home market, including the "Light" and "Zero" varieties.

 

The concept design is based on 4 illustrations representing the most charismatic Catalan celebrations conveying happiness and optimism, allowing the brand to create an emotional link with the consumer. It is also interesting for tourists visiting Catalonia to know and understand the famous festivities.

Saint George in April, Saint John in June, La Castañada in November, and all the different "Festa Major" or local festivals that villages and cities celebrate during the summer months are the central characters of this memorable collection. Juanma Garcia Escobar under Carré Noir artistic direction has created the illustrations."

Designed by Carré Noir

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