Loom X Honest

Packaging for a collaboration competition between Loom  and Honest Chocolate.

"It's Loom's first birthday this month and to celebrate we've collaborated with Cape Town based artisan chocolatiers, Honest Chocolate (www.honestchocolate.co.za) to release a unique One Year Anniversary Edition variant. The flavour profile is 72% raw cacao with hints of cayenne pepper, cinnamon and vanilla.

In August 2012 we ran a crowd-sourced design competition on 10and5.com (a local design design website) and invited creatives from around the world to design a unique chocolate wrapper for us. In just 6 days we received over 115 local and international entries from Cape Town, Johannesburg, Durban, Namibia, Amsterdam, Toronto and Paris.

The winning design came from Cape Town based illustrator, Miné Jonker. She runs an agency called Studio Muti."