Redheads Studio Wines
by Gina Angie on 08/09/2012 | 3 Minute Read
A collection of wine bottles I would buy just for the art.
"Mash begun working with Redheads some years ago and since we have enjoyed a great relationship being involved with a number highly creative branding and packaging projects. Wines such as Yard Dog, Barrel Monkeys and Esule have provided Redheads with a unique portfolio of wines that stand out from the crowd gaining an international cult following. Featured here are some of those wines.
‘Esule’, to fall from grace. The plight of the once king of wine grapes, Cabernet Sauvignon. This grape variety has lost some of it’s popularity as other grape varieties have come into vogue. The brief was to communicate this fact. The imagery shows a somewhat cryptic tale, a gun yielding woman another in tears and the result, a life changed forever as the once successful is now just a bum on the street. The end character still holds his former crown. It is not he who has changed, it is them."
"At the top end of their fine wines is the ‘Return of the Living Red’. Packaging needed the usual unique Redheads touch. As this wine is non-vintage it has no age (the 2 grape varieties coming from different vintages). This was a complex fine wine with no listed age; a mysterious and intriguing wine. To compliment this the nature of the product, Mash developed a concept to create a small pack containing missing and/or suppressed crime files implying the existence of the living dead in and around the vineyards. With use of disturbing illustrations and fascinating old photos on a toothy uncoated paper the concept was bought to life. A slip knot with old twine and a deep red wax dipped bottle went with the old crime file folder to create one of our favorite wine packaging pieces."