Concept: Snapple Re-Design

by Tiana Spellman on 08/08/2012 | 2 Minute Read

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A packaging redesign for Snapple Iced Tea, featuring hand-drawn illustrations and type.

Though the old Snapple designs had its flaws, it had a charming personality with its nostalgic, farm-fresh look. The objective of this redesign was to bring some of those characteristics back by drawing inspiration from the original Snapple bottles and vintage fruit crates.

A slimmer bottle was chosen to make the tea more portable, lighter, and easier to drink on the go. By reintroducing the hand-drawn illustration and the gingham check pattern, I aimed to create something familiar, but with a fresh, new twist.

Designed by Mai K. Nguyen 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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