Immediate Consumption C-Store Sales Kit
by Tiana Spellman on 08/07/2012 | 2 Minute Read
You only get one chance to make a first impression.
Especially in the Convenience Store industry. So instead of mailing out pamphlets and business cards, upstart Shopper Marketing firm Immediate Consumption took a different route. They decided to lean heavily on their creative chops, and build an unprecedented sales kit—not for chips, beer, or beef jerky… but for themselves.
Initially, more than 75 kits were sent to leading convenience store owners, each branded with Immediate Consumption’s team colors and packed with repurposed C-Store essentials. To stick out, C-Store staples like coffee cups, beer bottles and chip canisters were retooled and refitted to carry Immediate Consumption branded messaging, which offered a glimpse into the firm’s expertise and personality, and shared a few valuable industry-specific insights. In the end, the kit made a big impression on C-Store owners, landing Immediate Consumption a handful of fruitful meetings and valuable industry contacts.