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W!ld Ocean Fish

by Gina Angie on 08/31/2012 | 1 Minute Read

Editorial photograph

We love the mix of old-time local market and quality product vibes coming from this seafood packaging.

"When this new company got the idea of offering an exclusively certified and sustainable seafood product for the local market, they called Straydog Branding to help them create a memorable brand identity that would stand out on the shelves and shake up the marketplace.

We designed a playful ink-brush logo, used clean, minimal typography and paired it with a vibrant colour palette to appeal to the W!LD's target market — consumers who desire a premium quality seafood that is wild and sustainable.


Since the product launch in September 2011, the brand and products have created quite the stir in the marketplace and the distribution has quickly gone nationwide."

Designed by Straydog Branding Studio

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