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Narutokintokihonpo Kurio-Shoten

by Gina Angie on 08/30/2012 | 2 Minute Read

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Potato pastry packaging designed with subtleties relating to the making of the pastry and traditional Japanese gifting.

"Kurio-Shoten is a well-established potato pastry with a history of 80 years. The Package design had to be radical while maintaining the formality.These sweets are made directly from fresh potato therefore the package was processed with basket pattern gloss as if the potatoes are put into the basket during the field works. It is harmonized with like-colored gradations imaging the "furoshiki", which is used traditionally in Japan for wrapping a gift. Each one is simple but if everything comes together, it will become a brilliant staging."


Designed by Yukihiko Aizawa

Art Director & Designer: Yukihiko Aizawa | Shop Design: Takeshi Takahashi of SPIRAL DESIGN | Light Design: Shinji Yamaguchi of On&Off

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