by Gina Angie on 08/23/2012 | 2 Minute Read
Cosmetic packaging system developed by make up artist Ellis Faas.
The product range is based on pigments naturally found in the human body for example the red shades of blood or the purple hues of a bruise. Chrome was chosen to give the line a sexy and sleek look. Having always been fascinated by the practicality of military goods, Ellis felt inspired to create such usability in her line. The holder resembles a riffle being loaded with bullets as each torpedo shaped tool is placed in the unit. To add to the usability, Ellis developed the clips for a more compact and customizable way to travel with the products. See the two videos below demonstrating the packaging.
"The starting point was that I wanted to create something compact, something that was ideal for women on the move - whether they are traveling, going to the office or otherwise moving about. Makeup bags traditionally are one big mess in which you can never find what you need, so I created something that organises it but still gives the 100% flexibility of which products someone wants to carry at a specific moment, and which products are left at home. Practically all products come in similarly shaped pens that can be fitted into a Holder that has room for a total of 8 products (including foundation and powder). For smaller trips, such as a visit to a restaurant or discotheque, we now also have Clips with which you can connect as few or as many products as you like." --Ellis Faas