New private label packaging for Dean & DeLuca.
“The Dean & DeLuca brand philosophy is to let the food be the star. Our redesigned packaging follows this concept by using clean lines, genuine materials and no gimmicks. We let as much of the product show through as possible. We focus on two of our core brand colors; white and silver and we use secondary colors only as a subtle differentiator for identifying various flavors. The script font was created for our company in the 70s based upon the handwriting of one of our founders.”
