Before & After: UrgentRx

by First name Last name on 08/15/2012 | 2 Minute Read

Editorial photograph

This new packaging focuses on the product's speed and efficiency.

"The new packaging reflects the brand’s vitality, as well as the speed and efficacy of its products. Key findings from quantitative and qualitative research, were used as the basis for the brand’s new personality and packaging graphics.

The packaging

  • Promotes simplicity with a clean modern look and clear messaging to attract the, “on-the-go” OTC consumer
  • Focuses on symptom-first which reflects how today’s consumers shop the OTC aisle
  • Highlights the brand’s clear point of difference – of fast and convenient relief, in addition to the Powder format and flavors

Packages are made with a horizontal form/fill/seal machine, and the packets are made of a 26# paper/poly/foil/surlyn with flood varnish that achieves all our requirements, including child resistance. Product is printed 4-color process with spot color for PMS matching, printed on combination press (flexo/off-set). We actually source the packet material turnkey from our manufacturer (they do both printing and the filling in-house). Total thickness of our packets when filled is 30 mils or less (the same max thickness as a standard credit card)."

 

Designed by Lynn Mueller of Indigobloom Design — a boutique packaging design firm located in Chicago.

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