Pearlfisher New York creates new brand identity and packaging for H2O+
by Tiana Spellman on 08/10/2012 | 2 Minute Read
Pearlfisher New York has redesigned the brand identity and packaging for skin care, spa, bath and hair care brand H2O+.
H2O+ products are enriched with sea botanicals and harness the restorative power of marine science. The Pearlfisher New York studio has brought to life the combined power of marine nature through a new design and tone of voice, as well as a structural brand analysis and portfolio segmentation strategy for H2O+. The new design emphasizes a single-minded depiction of the depths of the ocean and communicates the rich benefits of marine science to our bodies.
Pearlfisher New York has created a contemporary logo that emphasizes the unique proposition of H2O+, with a nod towards the movement of the ocean’s waves. The graphic re-design depicts the rich layers from the oceans bed to its surface. Color is used to reinforce the vibrant wealth of the oceans natural botanicals. The different shades of blues, greens and turquoise also work to segment the different product benefits within the H2O+ portfolio. The global redesign incorporates a clear tone of voice to indicate the benefits of each product on pack, providing the consumer with the information and expertise they require.
Jonathan Ford, Creative Partner at Pearlfisher comments,“H2O+ is such an insightful beauty brand and the global redesign needed to illustrate its universal expertise. The design emphasizes the immense power, richness and restorative qualities of the ocean and the science of marine botanicals, reinforcing the brands core truth of the benefits of marine science”. Bill Colli, SVP Sales & Marketing at H2O+ comments, “The design works brilliantly to reflect the restorative power of the ocean in our products. The use of color showcases the ocean’s many dynamic layers that contain efficacious marine-rich ingredients that are used throughout all of our formulas. We are thrilled with the work that Pearlfisher has done.” The global redesign for H2O+ has been rolling out across the H2O+ retail stores and through concession lines globally.