by Gina Angie on 07/05/2012 | 2 Minute Read
New range of premium zesty fruit teas for organic tea specialists Hampstead Tea.
"The new designs build on the elegance of their original award winning work for Hampstead single estate leaf teas which revolutionised the speciality tea market back in 2003.
This premium organic fruit range which includes red fruits, black vanilla and lemon & orange variants will be launching on July 1 2012 in Gourmet food stores, Delis and high-end Supermarkets across the UK and in France, Japan and the USA.
Designs for the fruit teas feature dramatic bold swirls of colour in the infusion motif, caused by a fruit ‘bomb’ that signals the zingy fresh flavours. The designs encapsulate the brand idea of infusion enriched with clarity and vibrant, refreshing flavours.
Mayday’s Barry Gillibrand says ‘We have worked with Hampstead Tea over the last 9 years to design packaging for their family of organic black, green, white and herbal teas - across a range of formats and I am pleased that we have been able to move the design forward, strengthening the branding, and adding extra Zing to the infusion device by combining the fruit bomb with the flavour swirl.
‘The pack sits perfectly in their premium organic range, but has its own vibrant look to match the product offer. The pack designs capture the brand with their vibrant energy, purity and clarity and, as you would expect from an organic brand all packaging is made with non-chlorine bleached paper and is designed to be fully biodegradable, right through to the use of staple-free teabags.'"
Designed by Mayday