Eko Vrelo (Eco Spring) is a family firm engaged in the production of organic fruit and vegetable juices. Their mission is to contribute to the health and happiness of their customers, employees, partners and their families.
Truly in love with nature, they obtain the ingredients for their organic juices in their immediate surroundings: Slavonia, the most fertile Croatian agricultural region.They have entrusted the Kuharić Matoš Agency with the task of developing the name, concept and design of their new product. That is how Lovella was born – a juice whose name and design are based on the “In Love with Nature” concept. The package and label design is simple and natural, leaving the center stage to illustrations. They are the work of BooBoo Tannenbaum, one of Croatia’s top illustrators, whose seasoned style perfectly concurs with the assigned concept.
