Featured image for Brouwerij't IJ IPA

Brouwerij't IJ IPA

by Gina Angie on 06/06/2012 | 1 Minute Read

Editorial photograph

"Inspired by a tour of US microbreweries, Amsterdam's Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it's shortest ever brief (simply "Tits, tattoos, and skulls") and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery's rebellious nature and is a homage to east coast street art and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ's reputation for producing beers full of character and tongue-in-cheek attitude. An instant cult classic."

Designed by Redthumb

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