Student Spotlight: Müd
by Gina Angie on 06/02/2012 | 2 Minute Read
To go packaging for a lactose intolerance friendly food brand.
"The aim of this project was to design packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that's why we chose to narrow it down to a special sector of the market. We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!
We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.
Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there's inside of the packaging and the other ones with emotional sentences about your mood.
Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target."