Dockside Brewing Co.

"One designer, two production guys, and a mailroom clerk from Landor decided that the company should pay for their beer, so they headed for the loading dock and started their own brewery.

Landor saw it as a great opportunity to push how far an idea could go within its walls. Everybody else saw it as a chance to put down their glasses of fizzy yellow water and drink quality locally-produced beer.

Each can tells a story about the flavor experience inside. You might say it’s our version of beer tasting for dummies."

Designed by Landor Associates, Cincinnati