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Backers

by Gina Angie on 05/09/2012 | 1 Minute Read

Editorial photograph

"These Finnish bakers have been around since the 17th century.  History showed us the way. In the tradition of folk art and woodcarving we filled the initial B with baking and farming symbols. A type of ornamentation that also comes back in other parts of the visual identity and in all communication and P O S-material. Another important ingredient in the overall identity, and the packaging design, is the pennant-shapes that make you think of ancient banners from the days when Backers was founded."

Designed by Neumeister

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