Mock Suns Promotional Campaign
by Gina Angie on 05/25/2012 | 1 Minute Read
A unique marketing campaign to promote Mock Suns new album Here Nor There.
"The band made a music video in which we all ate candy molds of our own faces, and we wanted to extend this idea into our promotional material. To promote our album, we gave away 100 redemption codes attached to CDs that were hidden around the city of Philadelphia. The first 25 lucky winners were awarded one of these custom-made candy faces. The packaging is composed of a craft candy box, with hand-screen-printed vellum windows, and a Mock Suns seal. On the inside of the box, the candy faces were cradled on a bed of cellophane Easter grass."
Designed by Greg Puglese
Packaging & Dielines 2: A Free Resource