The Fountain of Youth

by Gina Angie on 05/24/2012 | 1 Minute Read

Editorial photograph

New coconut water drink brand created by The Michelberger Hotel.

"The brand is based around the character of a superhero Monkey (the story of which you can read on the accompanying website michelbergermonkey.com), and he is featured on the can, wrapped around it. When 3 cans are placed together, you see the whole image of the monkey which increases shelf presence of the drink. We used a can with a rippled design to echo the sea which is used as a story theme and design element in the website artwork.

The packaging was designed by Azar Kazimir, Creative Director for the the Michelberger Hotel. There is a design studio inside the hotel as part of the business. The studio does all the design work for the hotel and for its many other projects."

Editorial photograph

Editorial photograph 

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